MARKETING - SPONSORSHIP - HOSPITALITY

Graeme Glew has worked in the commercial world of motorsport all his working life.

A racer himself, he competed in Formula Ford, Thundersports and sportscars. His main contribution, however, has been introducing commercial partners to the sport and managing their involvement and continuity.

Some of the bigger brands and corporations include UniLever, Coca Cola, Kellogs, HP, BP and BT, to name just a few.

He also spent many years in Formula One working with several teams, as well as The Paddock Club, to ensure the very best hospitality for clients and guests.

In 2004, Graeme introduced females to motorsport through a unique concept called Formula Woman. For this, he negotiated a deal with ITV which produced and broadcast a reality/sport series which was eventually broadcast across the globe.

In recent years Graeme has founded Series Elite, a racing team who compete in the GT Cup driving the Jaguar Project 8, which is the fastest road going Jaguar ever built!

Alongside that, in 2020 Graeme announced the relaunch of Formula Woman, following a 13-year absence. This is a motorsport initiative for women of all ages who have a passion for driving. From over 800 applications, the competition has now been whittled down to the six winners who will race a McLaren GT4 in the 2022 GT Cup Championship. For more information, visit formulawoman.com