Since 1994 we have been working in F1 marketing, sponsorship and hospitality. We are the interface between team and commercial partner and between driver and sponsor.
Hospitality for individuals and small groups.
Creating effective and targeted campaigns.
Finest cuisine and service for any occasion.
Exclusive VIP tickets and passes.
“Making Commercial partnerships work in any sport is not difficult, it’s all about finding new and effective ways of activating the association and having a great team to work with your team. With the ongoing Covid pandemic we have to be smart and think out of the box for brand exposure and business event activation."
Graeme Glew has worked in the commercial world of Motorsport all his working life.
A racer himself, he raced in Formula Ford, Thundersports and sportscars, his main contribution, however, has been to introducing commercial partners to the sport and managing their involvement and continuity.
Some of the bigger brands and corporations include UniLever, Coca Cola, Kellogs, HP, BP, BT to name just a few.
He also spent several years in Formula 1 with several teams and worked closely with The Paddock Club to ensure the very best hospitality for clients guests.
In 2004, Graeme introduced females to Motorsport through a unique concept called Formula Woman and negotiated a deal with ITV which produced and broadcast a reality/sport series which eventually was broadcast across the globe.
In recent years Graeme has founded Series Elite, a racing team who compete in the GT Cup driving the Jaguar Project 8, which is the fastest road going Jaguar ever built!