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MARKETING - SPONSORSHIP - HOSPITALITY

Since 1994 we have been working in F1 marketing, sponsorship and hospitality. We are the interface between team and commercial partner and between driver and sponsor.

Hospitality packages

Hospitality packages

Hospitality packages

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Hospitality for individuals and small groups.

Launch projects

Hospitality packages

Hospitality packages

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From concept...

Launch events

Hospitality packages

Media management

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To reality.

Media management

Media management

Media management

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Creating effective and targeted campaigns.

Hospitality

Media management

Hospitality

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Finest cuisine and service for any occasion.

VIP Tickets

Media management

Hospitality

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Exclusive VIP tickets and passes.

Who we have worked with...

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Graeme Glew - CEO

“Making commercial partnerships work in any sport is not difficult, it’s all about finding new and effective ways of activating the association and having a great team to work with your team. With the ongoing corona pandemic we have to be smart and think out of the box for brand exposure and business event activation."

The history of Graeme Glew

Graeme Glew has worked in the commercial world of motorsport all his working life.


A racer himself, he competed in Formula Ford, Thundersports and sportscars. His main contribution, however, has been introducing commercial partners to the sport and managing their involvement and continuity.


Some of the bigger brands and corporations include UniLever, Coca Cola, Kellogs, HP, BP and BT, to name just a few.


He also spent many years in Formula One working with several teams, as well as The Paddock Club, to ensure the very best hospitality for clients and guests.


In 2004, Graeme introduced females to motorsport through a unique concept called Formula Woman. For this, he negotiated a deal with ITV which produced and broadcast a reality/sport series which was eventually broadcast across the globe.


In recent years Graeme has founded Series Elite, a racing team who compete in the GT Cup driving the Jaguar Project 8, which is the fastest road going Jaguar ever built!


Alongside that, in 2020, Graeme also announced the relaunch of Formula Woman, following a 13-year absence, and you can sign up by visiting formulawoman.co.uk. 

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