Since 1994 we have been working in F1 marketing, sponsorship and hospitality. We are the interface between team and commercial partner and between driver and sponsor.
Hospitality for individuals and small groups.
Creating effective and targeted campaigns.
Finest cuisine and service for any occasion.
Exclusive VIP tickets and passes.
“Making commercial partnerships work in any sport is not difficult, it’s all about finding new and effective ways of activating the association and having a great team to work with your team. With the ongoing corona pandemic we have to be smart and think out of the box for brand exposure and business event activation."
Graeme Glew has worked in the commercial world of motorsport all his working life.
A racer himself, he competed in Formula Ford, Thundersports and sportscars. His main contribution, however, has been introducing commercial partners to the sport and managing their involvement and continuity.
Some of the bigger brands and corporations include UniLever, Coca Cola, Kellogs, HP, BP and BT, to name just a few.
He also spent many years in Formula One working with several teams, as well as The Paddock Club, to ensure the very best hospitality for clients and guests.
In 2004, Graeme introduced females to motorsport through a unique concept called Formula Woman. For this, he negotiated a deal with ITV which produced and broadcast a reality/sport series which was eventually broadcast across the globe.
In recent years Graeme has founded Series Elite, a racing team who compete in the GT Cup driving the Jaguar Project 8, which is the fastest road going Jaguar ever built!
Alongside that, in November, 2020, Graeme announced the relaunch of Formula Woman, following a 13-year absence. This is a motorsport entry opportunity for women of all ages, and the Formula Woman winners will receive a fully sponsored McLaren GT4 seat in the 2022 GT Cup Championship. To apply for Formula Woman, visit the website formulawoman.co.uk.